There are a large number of people who do this Google search every day and most of these people only know one way and that is to invite their facebook friends. Fortunately, there are many other ways to get fans for your Facebook fan page.
When creating and publishing a fan page on Facebook, we always start with the hope of getting thousands of fans. But it’s not as easy as people think, and we know users won’t magically appear. We also see other pages with millions of followers and wonder how this is possible.
Facebook has become an important place for brands to communicate and interact with users. Most interaction is done through the “like” button, the button is responsible for about 84% of interactions with brands on Facebook. It is very important to measure and know what content users like the most, in order to generate interaction on the page.
Everything that happens on the page must be measured (especially user engagement). The important thing is not the quantitative data, but the interpretation that is made from them. Check out 66 tactics to get more fans
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1 – RESEARCH THE MARKET
It’s important to know what content your fans are looking for. The success of any community is content. If you post what people want, you will increase the chances of going viral and of course the fans. If you post what you want, it probably won’t increase that much, because people are looking to satisfy their needs and not yours.
Facebook lets you investigate and ask what people want. Unfortunately, pages with few fans are rarely answered. So if you wait for them to tell you what they want to read, see or know, chances are you’ll never know what your fans are looking for. We have to be more proactive.
Search for pages that are direct or indirect competition, first see the number of fans, then see if the fans have good interaction with the page, if you see that the interaction is positive, then look at the content they are publishing. Take the idea of that content and make better content.
Remember that text content formats will never be as popular as images, videos, podcasts, etc. Create new formats to make the content interesting.
Another way to investigate is to use your blog. The most popular items on your blog or website can be turned into webinars, tutorials, or other material that can be interacted with on Facebook. For example, turning some of the most popular content into an E-book. But also keep in mind that you can use content from other sites for this, not just limit yourself to using your blog, the internet is at your disposal as long as you respect copyright.
2 – ADVERTISING ON FACEBOOK
Sponsored Stories: This type of advertising uses posts on your news wall, places or apps, creating a story about the user’s friends who are viewing the advertising or posts from your Facebook page. This is a new format that didn’t exist on Facebook.
Facebook Ads: Facebook Ads to promote the website, events, apps or anything else. This is a normal Facebook ad. It was Facebook’s first ad format and is the most common form of advertising.
Each time you select an advertising type, you must immediately select two types of stories, or how you want to publish the advertisement. This is quite new for Facebook and offers very useful new options.
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WHAT TO WRITE IN THE AD?
Ad content is the foundation for a good campaign. Let’s write in the description of our ad something like: “Click on “Like” if you like …”.
And finally, let’s choose a good image.
What is this going to do?
This will make people on Facebook think it’s not an ad, but rather a question about what they like and don’t like and will likely click like the page.
3 – GENERATE CONTENT
Users expect to read relevant content. It is necessary to have metrics on the type of content users like in order to generate content to ensure engagement. Having Content that I link with your users, so you will create better quality communities, a page with more “Likes”, more shared content , and in general more engaged users. What differentiates a successful page from one that isn’t is user interaction and participation.
4 – ASK THE FANS
This tactic not only increases your fans but increases page participation and of course your “people talking about it” which as we must remember is a “public” metric your competitors may be keeping an eye on. Pages with few fans usually don’t produce any interaction, and if you ask, you’ll get no response.
But on pages with a lot of fans, they are likely to be answered. Products, brands and services that stimulate feelings will benefit from this tactic. If you sell something that doesn’t motivate your fans, then your Facebook page content should produce those feelings of wanting to respond and participate. Here, a content strategy will be essential.
5 – AWARDS AND INCENTIVES
Many companies want to give away iPods, laptops, iPhones, etc. to promote greater participation and fans. If you use this tactic, you must understand that Facebook forbids it. To make Facebook not ban, delete or block your page, you must use a third-party application. That means you must buy or develop your own app to run these types of promotions on your Facebook page.
That’s why this tactic must be well-planned, with a content strategy to produce “Engagement”, otherwise, it’s just a waste of money. I don’t recommend this for new businesses that use social media. Remember, Facebook prohibits promotions using any Facebook function.
6 – INTEGRATE FACEBOOK COMMENTS INTO YOUR BLOG
Remember that participation is the foundation of social media, and you must provide the simple tools to your visitors. So when a user comments on any content on your website page, or blog, they will appear on your wall and will be visible to all your friends and there is a chance for you to gain more fans.
Facebook makes life easier for us in terms of social media marketing for direct communication with the customer, its pages are being considered one of the greatest allies in companies’ strategies.
If you own a business, are a merchant, work in sales or marketing, in all these cases, or others that are similar, an important part of your work will have data and information about the target audience you want.