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Neon Tieks, Wedding Season, and Social Lives are Back

What could make this summer brighter than the return of pants with actual waistbands and—gasp—actual plans with dress codes? Well, it’s the latest Tieks by Gavrieli Neon collection launch. With it comes their newest neon shade release—Infrared—alongside returning favorite hues such as Pop Pink, Ultraviolet, Outrageous Orange, Unmellow Yellow, and Galactic Green. And these are the perfect transition shoes you’ll need to take you from the Covid couch to the relaunch of all our social lives. But let’s take a closer look at how we got here.

Neon Tieks’ Red Hot History

Initially released in 2013, these neon Tieks still feature the ballet flats’ signature blue soles and lovely blue boxes. They’re still foldable, so they can easily fit in your purse. The neon styles also come with an adorable carrying bag, and like all Tieks shoes, they’re crafted from high-quality, full-grain Italian leather. But to get those brighter than bright fluorescent hues, the coloring process is a bit more involved. Maybe that’s why these shades only come back seasonally?

How Kfir Gavrieli’s Team Makes Neon Tieks

When you’re browsing through the Tieks lineup of neon ballet flats, there’s a cheeky little warning before you check out. It reads, “Caution: These Neon Tieks May Be Brighter Than They Appear!” Now, that may seem like a playful promotional tool, but there’s really something to the idea.

While making these extra-bright shoes, the manufacturers soak their ballet flats in these limited-edition vibrant colors. Afterward, the shoes get a healthy dose of shine from a patent leather finish. The result? The same super-comfortable ballet flats we’ve all grown to love. With these glowing hues, you wouldn’t be wrong to admire them with shades on.

Styling Suggestions

There are so many ways to style neon Tieks that everyone can put their own spin on these flats. But if you need a little help figuring out how to let your luminous kicks truly shine, here are a few suggestions.

1.     Beef up basic black

With shoes this colorful, why not let your outfit take a back seat so the kicks can really shine? For a formal affair, slip on that perfect LBD (little black dress) and rock those new Infrared Tieks in place of those red-bottomed heels. (Bonus: with this styling decision, you’ll still be able to stand by the end of the night.)

2.     Bright and white

Try this super fresh combination for summertime. Take one crisp white sundress—or white tank and cutoffs—add Pop Pink Tieks, and you’ve got a street-ready version of the hot new Barbiecore aesthetic.

3.     Play up a print.

Here’s a fun way to brighten your summer. Rock a bright printed tee with a solid skirt or shorts. Then match your neon Tieks to the brightest shade in the color mix—this would be especially fun with Outrageous Orange or Galactic Green Tieks, and a pretty paisley Lilly Pulitzer piece.

4.     Take it into fall.

Want to keep the luminosity shining even after summer’s done? These neon designs pop extra brightly with a favorite pair of skinny jeans and a clean white tee. Consider it the new uniform of fall—and get ready to get some admiring double takes once you hit that carpool lineup.

A Brand with History

While neon Tieks releases don’t stick around for long, the brand itself has serious lasting power. Launched in 2010, the line of ballet flats quickly caught the world’s attention for their comfort, quality, durability, and innovative design choices.

Despite Tieks being an online-only brand, shoe sales have skyrocketed, and these beloved ballet flats have won the hearts and attention of everyone from Oprah to Entrepreneur Magazine. Even better? Every purchase of Tieks helps fund the Gavrieli Foundation, which supports female entrepreneurship in developing countries. In other words, when you score that new pair of neon red Tieks, you’ll look great while feeling proud about your purchase!



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