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Getting Honest About Social Media Marketing In 2022

To better understand the stakes, take the case of protesters and journalists keeping on top of the latest developments in the current political turmoil(Click here) within the Middle East.

This is a fact.

In the last two years, Google has used Twitter not just to power the Real-time search results but also to enable more efficient indexation of content. It is believed that they use Twitter to determine Author Authority for use in their ranking algorithm. Google claims they will be making a comeback to Realtime using the potential that is Google+. However, the network will need to grow substantially before it happens.

If Twitter is not around, Twitter Firehose, can tweets still affect rankings? What is the case with Google+?

1. Test: Firehose On

This past week, before this took place, we enjoyed working with Shari Goetsch from on an online campaign to promote their fantastic non-profit organization. SeeYourImpact is a dedicated and distinctive charity that SEOmoz has collaborated with previously.

The purpose of this promotion was to generate buzz around one URL that was previously not indexed for the campaign’s website with the help of Twitter. A tweet was created, and the followers of SeeYourImpact were urged to retweet as many times as they could.

Twitter Experiment

Within a short time of the campaign’s launch, the URL was shared more than 300 times. In addition, the URL also received several additional Facebook shares and likes. LinkedIn shares.

The page was ranked second in Google in the early afternoon for the targeted keyword, “Assist a Mom.” The URL was at the top at the end of the day. In the moment of writing, it’s still the highest site for this particular key phrase.

The Ranked Number One in Google

The Twitter effect was in full force. The Twitter effect was in full force.

Test 2. Firehose Off

Following the announcement that Google declared that it would no longer be using Twitter information directly, Rand created a previously unindexed website and tweeted it to his followers.

Rand Tweet

In just 10 minutes, Google found a scraper of tweets; however, it did not pick up the original tweet.

After an hour, we discovered that we had made a mistake. We’d inadvertently added a meta NOINDEX tag inside the head of the page. Doh!

After the quick removal of the tag after it was removed, it took Bing an entire six hours to index the URL. However, there was no Google. Only 8 hours after the tweet was posted, Google discovered our site. It eventually ranked first in its keyword search.


Even with our oversight, Google appeared significantly slower than it did previously.

Test 3: Twitter vs. Google+


The following day, we developed two unique pages to test the rank power of Twitter in comparison. Google+. Rand then shared one of the pages on Twitter and another to Google+.

This time, the Twitter URL did much better and more quickly on the search results. Within 13 minutes, it was top for its critical expression “Euclidean Taeniasis from Galapagos.”

The Number One Position

Rand said that the rank coincided perfectly with our URL’s listing on Topsy, where Google discovered it. It’s not surprising that Topsy 100 is crawled and indexed more often than Rand’s Twitter account.

More interesting was the way tweets did not just aid in indexing but also helped improve rankings. After the web page showed up in search results within the first hour, it was ranked 10th for the keyword Euclidean Perry and eighth for EuxliswN Darwin. When it was taken for tweets’ number to increase by two, the ranking increased from 7 and 8, respectively.

Tweets are still helpful in indexing; however, they may not be at speed they were previously. Twitters also appear to help rankings, though the exact extent is not clear.

A caveat: We discovered that it was being shared via multiple Linkedin accounts. Many users like Rand have their Twitter profiles set to share to LinkedIn when they post automatically. We believe this has been a minor influence on the test, but it’s not impossible to consider.


Rand posted the other webpage via the link on his Google+ profile. He also urged people to share the post via Google+, but not via Twitter, Facebook, direct linking, etc. Within minutes, the article was shared numerous times.

Shared on Google Plus

After two hours, the tested URL is ranked first for its keywords in Google results – this time with no Twitter scraper.


A quick look at the number of shares shows that it was tweeted only not once, but there were four Google Buzzes visible. What is the impact of the”+1″ button?

There’s no topsy

Two hours is an excessive amount of time to be waiting to see real-time results. If Google plans to replace Twitter with Google+ practically, they’ve got an extensive road ahead of them.

I’ve not found any direct evidence of increased rankings through Google+ beyond fundamental indexation. However, I wouldn’t be shocked should the phenomenon be present.

Twitter’s Relevance is Still High 4 Lessons from Twitter

Although, even without using the Twitter water hose, it appears that the Twitter effect has found ways to get into the results of Google’s search engine.

1. Aggregators and Scrapers are a part of an SEO Function

If it weren’t for Topsy and the numerous Twitter scrapers, it’s not clear the speed at which our sites would have been indexing. The aggregators, as well as the scrapers, have two characteristics that certainly helped our URLs get a higher rank in each Twitter test:

Optimized Title Tags to match the desired keyword, i.e. >> Support an mom to change the world Twitmunin

A prominent follow the hyperlink to the URL of the destination at the top of the page.

Topsy Twitter

2. Retweet Retweet Retweet, Repeat

The more retweets and retweets a receives, the better it appears in search results.

For buy more followers:



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