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How To Turn Your Online Store Into A Money Making Machine

In recent years, the creation of online store has grown exponentially, especially since we have been affected by factors such as the global pandemic caused by COVID-19.

Here are some of the best tips to succeed with your online store. Take note!

Tips to succeed with your Online Store

When you are going to create an online store, you do it with the greatest of illusions thinking that by being on the internet, you are going to start selling without further ado.

With the passage of time, you see that the orders do not arrive. So that this does not happen to you, I am going to tell you what you have to do.

Email Marketing

Email marketing tries to build loyalty and retain customers by increasing traffic on your website in order to increase sales.

And how do you get these positive results? Well, create different types of campaigns and promotions to show your products in an attractive way.

This is where Newsletters have begun to gain strength as one of the most reliable methods to reach and attract attention more easily.

To do this, you only need to send a massive email that will arrive in the inbox of your future clients with a personalized message and a careful layout that invites them to click to find out more about it.

Use SEO in your Online Store

If the product or category pages of your online store are not optimized for SEO, it is impossible for you to appear in Google results.

SEO is one of the best medium-long term strategies to start generating qualified traffic to your website.

Think that whoever searches for a product usually intends to buy it. If your website does not apply SEO, you will be losing a golden opportunity to earn a lot of money online.

Using SEO in your eCommerce is something that you have to work on from the beginning, and for this, you need to work on the architecture of your website, the categories, and the products.

UX (Web Usability)

At this point, it is something that is taken for granted, but it never hurts to remember it because of how vital it is. Your online site must be displayed correctly from any device with internet access.

Computers with monitors of different resolutions and mobile phones are the most basic, but the list does not end there: tablets, smart TVs, and other intelligent devices, increasingly used, must also be taken into account.

Usability is fundamental. If the user who accesses your website is not comfortable on your website, it is slow, it is not responsive, and you are not able to take it where you want, they will soon leave your website, and it will be very easy to go to another result.

Analyze the competition and see how it is doing.


Do you have traffic in your eCommerce, but you do not convert? So the problem is in the conversion. Your website does not sell because you do not have optimized texts, the buttons are not in the right places, the colors of your website or typography are not adequate, the UX is bad, etc.

Always put yourself in the user’s shoes. Would you buy what you are seeing? Why are you not convinced by the page you see?

What you do not measure does not exist. This is the problem when creating a web page. We think it is the most beautiful in the world, and it may be that people do not click where we want. Why do you want me to be pretty then? The public arrives but leaves.

The solution is simple, use web analytics programs and heat maps like Google Analytics.

Google Analytics

Google Analytics is a free tool that allows you to include in your online store a code that allows you to measure what the user has visited. It counts time, ages, and devices since he goes to your store. And it allows you much more to create events and objectives and view the pages with the most visits.

Google Search Console

Google Search Console is another free Google tool that gives you the possibility to see the performance of your website as well as the errors and failures of your online project.

When online stores are created, it is normal for reviews to be created that include structured data. Google Search Console ensures that there are no errors, and if it detects them, you have to fix them.


Including videos within the products is something that will allow the clicks on the buy button to skyrocket. Think that if a user has doubts when buying, a short video showing the product can make the user decide.

In addition, creating tutorial videos within blog articles can help you better convince a doubtful users by taking them to the product page and finally convincing them.

In addition, more and more videos occupy the first results in Google. You can create a YouTube channel that will enhance the brand of your online store.

Creating videos in your store will serve you not only to embed the video uploaded to the file of each product or blog article, but it can also make you appear on Google, multiplying the chances that the customer will buy.

So starting using video content in your online store marketing. You don’t need to invest a lot of money on this because there are many cheap but professional programs that can be helpful. FlexClip video maker is on my top list with its starter friendly interface and beautiful templates.

Reviews and Testimonials

Reviews and testimonials on the web are essential to building trust. Everyone looks at reviews before buying. If you don’t include them, you will be losing sales.

The possibility of leaving reviews and testimonials is something that will make you succeed with your Ecommerce.

In addition, including the option of reviews in your products will make a little star appear in Google results that will cause the CTR to skyrocket (increase in clicks)


There are sectors where images are very necessary. Images like videos give confidence. If you use them on the tabs, the hesitant buyer will put the product in the cart sooner if you show it several images.

Also, if the image is striking and better than the competition, it will stand out when someone searches for the product on Google images. If the reader clicks, he will go to the product page,

and you will be earning another sale.

Social networks

Social networks are not selling but attracting people interested in your products from your online store.

Moving blog content and promoting your products will serve to be able to sell and attract visits that improve the time of permanence, so good for the positioning of the web.

In addition, social networks will serve to create branding and improve the brand of your online business, which is so necessary to generate that trust that we are talking about throughout the article.

Shipping costs and VAT

Making the shipping costs very clear in a highly visible place on the web will help the sale. There is nothing that bothers the user more than hiding this.

Likewise, it indicates at all times that VAT expenses are included before going to the payment gateway. If the potential buyer is going to buy and finds that VAT has to be added, they will probably abandon the cart.

Return Policy

Returns must be well explained and provide facilities. Think about retaining customers. A happy buyer is a repeat buyer. If you also build loyalty in your newsletter, you will have a customer forever.

Seasonal Offers

Offers for Mother’s Day, Father’s Day, Christmas, and Valentine’s Day. There are many campaigns that can be done seasonally to get more sales.

Popups are a great way to capture new sales with coupons and discount offers.

The chatbot, a growing trend

The contact forms are very good, but currently, the user must be given better ways to contact those responsible for the online store.

If your website has a store or offers extensive services, a chatbot will make it much easier for both experienced users and newcomers to reach that content.

Chatbots have been a trend in recent years in online businesses, and everything indicates that their use will increase even more as their possibilities advance.


How you see being successful with your online store is relatively easy, but you have been able to verify that it is useless if you do not adapt to the 2.0 world and start carrying out inbound marketing strategies to attract a qualified audience to sell. There are many techniques that you can use and many ways to get new customers and retain the ones you have.



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