Social media is a powerful way for people to connect and social websites are the bread and butter of what makes it so successful. With that said, Facebook can be a tricky beast to master. If you’re struggling to get your page noticed, these resources will help you immensely in not just driving traffic but also in engaging users who are visiting your page. This constantly-changing landscape requires constant adaptations and growth and figuring out the right approach to get on top of this competition can be challenging at times.
To help you gain more popularity on Facebook, we compiled a list of 5 handy resources to help you boost your engagement on this social media platform:
- Relatable Content
People often connect to photos more than any other type of content on Facebook. If you’re looking to gain fans, post pictures on your page to help boost engagement. If you’re looking for an easy way to attract more engagement than just posting messages, try uploading a video on Facebook. Sharing links will help you create an audience for your content on Facebook, likes, and followers simply because people who hold Facebook accounts are always looking for content to read. By sharing industry-related articles and news feeds, you will gain more popularity on Facebook as you establish yourself as a reputable source of information.
- Feel Free to Ask
Questions have the power to generate discussions and attract attention from your fans. Asking questions on Facebook allows your fans to respond directly to your page and helps you grow your likes. Keep the questions lighthearted and even add a poll for more engagement. It is highly recommended to keep the questions rather straightforward. But you can use some attachments along with the questions either for reference or to simply make your post attractive. The images and video embedded in the post prompt users to comment on either of these visual elements – but they also encourage them to share your post with their friends. This is a great way to show people that you are interested in what they have to say.
- Quality Oriented Content
While working on points number 1 and 2, do NOT forget this point number 3 which is Quality over quantity. This is the ultimate rule in the case of social media and content marketing. Most people recognize that social engagement is key to keeping the audience engaged and hooked to your page so you gain more popularity on Facebook, but quality over quantity still trumps volume when it comes down to it. It’s worth your time to invest in a few long-form engaging, topical, and educational posts to earn a loyal following who will promote your content for you on their terms. It takes a substantial amount of time and effort to create truly inspirational material, but when executed correctly, your content will bring you closer to achieving a personalized connection with prospective customers.
- Interacting With Followers
If you want to boost your social analytics, you need to focus on engaging with your followers and improving their interactions with your page. The way that you do this is by using Facebook’s Insights. Check out your engagement rates in the last 30 days which means how many people engaged with one or more posts in a given month. How many different people saw each post? If your uploading and interacting frequency are low, then a higher percentage of your audience needs to be engaging with each post for that number to rise. You need to increase your reach on Facebook, and for that purpose, you can solicit feedback or make it a point to start discussions in the future based on their interests and content. You can even reward the followers that do interact with your content now by doing things like posting more of their comments on the page. Engagement should be a two-way street.
- Keep a Check on Your Insights
Insights is a great place if you look forward to working on your page’s engagement, and frequency, and increasing your reach on Facebook. If you aren’t using it already, then you can find out more about it here. Through Facebook Insights you can also look at interactions with individual posts as well as interactions with posts from other pages. This will allow you to gauge interest in topics and demographics for your content. This is especially helpful if you are using Facebook ads. For example, you can use this information to determine how specific your audience is and how they are responding. If you want to get started with Facebook Insights then the most recommended free app to use is on their website called Data Studio. This app allows users to utilize the same data that Facebook Insights provides, but also allows you to interact directly with it. This is a potent tool that can help uncover valuable insights in ways that aren’t possible otherwise.
There is so much more to social media than just posting an update about what you had for lunch. Facebook is a powerful tool that allows you to connect with your customers and be seen as an authority in your industry. And for that, you need to understand that it is important to increase one’s reach on Facebook’s platform. There are many benefits of using Facebook posts to help build up social media engagement and make connections with potential newbies and existing fans. Regardless if you already have a Facebook page or if this is your first time on the social networking site, it’s never too late to start building up followers and likes with the right type of content. With that said, Facebook has a lot to offer if you know what you’re doing. Use this guide to get the most out of your time on Facebook, and have fun doing it.