Creating stunning Instagram feeds with stunning visuals helps graphic designers to attract more likes, comments, and follower engagement. Then, visuals on Instagram don’t mean taking endless selfies and posting them on this photo-sharing social media site. You may not have the best marketing skills as a designer but need to showcase your creative work to create a thriving community of followers and enhance your brand.
Instagram is a platform that will benefit graphic design professionals as long as they know how to make the most of this social media site. Highlight your sophisticated logo designs, web designs, illustrations, and creativity to build a solid online portfolio. You need to make the most of IG tools and resources and professionally present your work.
To attract more clients to your IG profile, create the best bio with a suitable profile picture. The profile picture is the first visible component on Instagram when you have a new IG account. The Instagram bio lets your followers know who you are and what you do. You also need to keep your bio within 150 characters, make it enjoyable, and use your words with care. Read about the three steps to creating an engaging Instagram feed in 2022.
3 Steps to Create an Instagram Feed
Think of creative ways to ensure follower engagement
Building follower engagement through great Instagram content is a great way to draw more attention to your graphic design work and promote your brand. Here are a few ways to do this:
Write smart captions
Attractive IG captions help to intrigue viewers. The best way to achieve this is to ask a few questions in the description section. You can also add some humor by adding fun trivia about your creative designs, and it will keep your followers engaged.
Repost inspiring content
When you repost exciting content, you appreciate other people’s creative work that inspires the Instagram audience. Take your time when you design content for Instagram and then post. Don’t rush into the process. Embrace the best of aesthetics and etiquette by giving image credits and asking permission when reposting some of the other people’s content.
Focus on giveaways and contests
Mollycoddle your followers by running contests or creating giveaways on Instagram. Everyone loves gifts and free stuff. The gifts don’t seem necessary to be costly, but you’ve designed autographed coffee cups and things like that.
Benefit from videos on IGTV
If you want to check Instagram likes or more, post the video on IGTV. This feature was introduced back in 2018 to allow you to share more videos with your followers. Maximize long videos to unleash your creativity and offer value to your targeted audience.
You can use videos on IGTV for any content to build engagement and connection with your targeted audience. For example, let’s say you start with a vlog, thereby highlighting your work methodology. You can also create webinars to educate aspiring graphic designers and share some skills to create high-quality book covers, illustrations, logos, and infographics.
Increase follower views by promoting the video in your IF feed and sharing a preview of about a minute. The preview will show a standard post on your IG feed and a small IGTV icon. Try these little ideas, and you will benefit from them the same.
Include lots of calls to action
Did you know that Instagram gives you several options, including a call to action to your Instagram account? Make the most of this promotional aspect to increase the visibility of your content and build engagement in less time.
In addition to integrating the URL into your portfolio website in the Instagram bio section, add a CTA in the description section. You can invite users to visit your Instagram profile, visit your portfolio site, read your graphic design blog, or choose a design that your followers like. You need to write clear, concise, and convincing copy for your CTA.
Instagram rewards people who have more than 10k followers by letting them use the swipe-up option on their stories. It helps send your followers to a specific page that you want them to visit.
You can even integrate button Actions into your bio if you own a graphic design agency or business. This means that apart from the Messages and Following buttons that users see on your Instagram account, they will see the Action button you selected. You can also include other buttons such as email addresses and contacts.
These are essential steps for creating a compelling Instagram feed to showcase your graphic design work. Instagram is huge with tons of features, filters, and tools. Make the most of these resources to take your graphic design business to the next level through Instagram marketing.