Can your viewers tell your company’s performance five seconds after landing on your website? Could users quickly access the blog if necessary? Is your pricing structure simple to grasp?
If you tried to answer ‘no’ to some of these questions, it is time to rethink how you have improve, optimized and designed your website. One of these is learning how to create a website by yourself.
So, what is a web design, and how does one get started? This complete and accurate guide will walk you through how to improve web design in 2022, from choosing a domain name and website builder to understanding how to create each element of your webpage.
Here are ten Tips for Improving Your Web Design in 2022
- Make a plan of action.
Now you have accepted that your webpage could benefit from some upgrades, it is time to work outward and develop a strategy to discuss them. Begin by outlining your customer’s journey from the first time they visit your website to the point at which they become customers. Consider which pages they will stay, what content they read, and which offers they will convert. Acknowledging this will help you build a site that successfully encourages leads through the sales funnel.
Then, use this information to map out your strategy. This will assist you in identifying the critical touch points of your website or the areas with which your users interact. This will help you identify the vital endpoints of your webpage or the zones where your users can interact. The solutions to these problems will assist you in steering your web design. Is there representation that will help you deal with these issues as you desire? How about a particular color scheme?
- Reduce distractions and friction.
Specific factors of your webpage will lower the value and text you convey. Some instances include long content, complicated animations, and “stocky” website images. When you move the cursor through a site and see every click, pulsing, or a portion of icons, each with vitality, it can be distracting and overwhelming to read what is on the page. It is better to decide where you would like customers’ attention to go when they land on the page and the natural flow.
- Color schemes should be simple.
It is easy to go overboard with color when so many beautiful shades and hues are available. Though bright and bold color schemes are at the heart of many designers’ aesthetics, when too many colors are used nearby, the visual noise created overpowers the rest of the web design.
Keep your color palette simple and your background colors neutral. Colors on call-to-action buttons, menu items, or other design elements stand out and get the attention they deserve with a toned-down background. Sometimes a simple white, black, or neutral background is required.
- Fill your home page with lots of helpful content.
Web design trends change frequently, but the best websites, in my opinion, will showcase various aspects of a business on the home page. Having much keyword-targeted content on your home page gives you more chances to mention keyword phrases. However, we must remember that website pages should be designed for visitors first and search engines second.
The best way to give users and search engines a reason to visit our websites as frequently as possible is to keep content updated frequently.
- Fix and Find 404 errors.
OK, this might not be easy to explain, but I will try! A 404 error occurs when you disable or delete a website page on an existing website. We would not want the consumer to see a 404 error page; instead, we wish the consumer to be diverted to a different type of content, similar to how a website page can be deleted or disabled.
Assume you posted some content on social media that links to a page or have links to a page in your blog posts and then delete or disable that page. Google dislikes 404 errors, so run the entire audit scan on your webpage at least once per month to ensure there are no 404 errors.
- Learn about SEO
We understand that you did not study web design to be bothered by search engine optimization. However, the way you put together a web design can have a significant impact on SEO. Some things you should know about search engine optimization as a web designer include:
How to optimize images to reduce loading times, the bounce rate, and the percentage of visitors who view one page on your site and then leave without taking action. Therefore, SEO optimization is very important for improving the web design. Without this, we cannot rank on google.
- Implement calls-to-action
Once your visitors arrive on your site (most likely via the blog or home page), you must direct them to areas of your site that will help nurture them to conversion. People are lazy, so make this as simple as possible for them.
Using strategically placed call-to-actions in areas such as the top right of your navigation, below sections that require action, and at the bottom of your website pages is one of the best ways to improve your web design with this in mind.
For instance, if they are on a webpage having to learn about a material used to construct a custom closet, they are probably still educating themselves and becoming aware of their problem.
- Use images that are appropriate for your target audience.
You can download appropriate images for your business website from numerous free stock image websites. I frequently use free stock images to add flair to various types of artwork. For example, I use stock images for all blog post thumbnails and reuse the same thumbnail for my YouTube video content. You can also use free stock images in your social media posts.
For example, if you own a restaurant, you should take actual photographs of your food and establishment. Take unique images of your products if you are selling them online.
- Create a user-friendly website navigation
Make your navigation simple to comprehend and use. Maintain a maximum of eight to ten clickable links in the top navigation. A website visitor will become confused and overwhelmed if the navigation contains too many options. Remember, we want visitors to become potential customers, so any content we create should eventually lead the user to one of our sales pages. Use clear and easily readable fonts, a good font size, and contrasting colors to make the options stand out.
- Use precise terminology and avoid too many acronyms.
I already feel your pain for SEO, SEM, API, PPC, CPA, CPL, UX, and UI. These are acronyms and abbreviations for terms commonly used by web design company Nashville. The issue here is that not everyone understands what these abbreviations mean. The point is to put the complete terminology in brackets the first time you use these abbreviations on your website page content. Use language that anyone can understand and clearly explain more technical terms. Make your visitors’ lives more accessible, and increase website engagement.
Putting these tips into action on your website can dramatically improve the user experience, performance, and customer conversion rates. However, once you have some of these tips in place, you may believe that the larger project at hand is to refresh your website with a redesign.
Although this is undoubtedly the more complex project to agree on, you are not alone in your thoughts. Therefore, if you are unsure if a website redesign is something you should do or want to get a sense of what it entails, I recommend downloading this ultimate guide to keep in your back pocket.